Cardboard Icons Turns 8
It all started here eight years ago today with a little post about an iconic 1951 Bowman Phil Rizzuto card. And what has become Cardboard Icons the blog and the opportunities this site have provided for me are things I never could have imagined.
When I started this blog in 2008 I had few connections to other collectors. The Beckett Message Boards (the old ones, if you remember them) was my favorite way to communicate with other hobbyists. And when the company reformatted its Web site the message boards lost their steam and some collectors went looking for other places to talk shop.
For me, I decided to try my hand at blogging. After all, at the time I wrote for a living and had collected baseball cards for more than two decades (I’m actually coming up on three decades now). I was pretty much as qualified as anyone else to write about the stuff. And so Cardboard Icons the blog and persona were born.
I’ve always maintained that this site is really nothing more than a chronicle of my journey through this hobby. Sure, there were times early on after gaining some readership through connections that bigger ideas started to enter my mind, but many of those never really came to fruition. And honestly, probably for the better. Because what ended up happening was really far beyond any of those “big” ideas that had entered my mind.
This blog started just about the time Twitter was starting to take off, and so I now had two platforms to share my stories and experiences, especially my passion for not only collecting, but also hunting sports cards and memorabilia through second hand stores, flea markets, etc. To this day the signature feature of this blog is the “Thrift Treasures” series. The blog in an of itself was doing relatively well by my standards for the first few years. And then in late 2011 I discovered in a thrift store an item that would take the game to a whole new level for me — a 1977 game-used jersey of Hall of Fame Baltimore Orioles Manager Earl Weaver. Such items being found in such fashion are almost unheard of.
The discovery of that jersey ultimately aided in me fulfilling a dream of mine — being published as an author in Beckett Baseball magazine, a publication I had been reading since I was just 8 years old.
My first-hand account of finding the Weaver jersey opened more doors for me. It led to more writing opportunities for the magazine, which led to a trip to the annual National Sports Collectors Convention in Baltimore in 2012 where I got to meet Weaver just months before he died. This journey was also picked up by Yahoo Sports’ Big League Stew, where author David Brown wrote: “A collector named Ben Aguirre must fancy himself a real, live Indiana Jones of sports memorabilia after recently finding not one, but two game-worn Baltimore Orioles jerseys — including one that used to belong to legendary manager Earl Weaver — at a Bay Area thrift store.”
In the following years I was able to assist in the creation of content for two special baseball magazines through Beckett Media and authored a monthly column for Beckett Baseball for almost two years. The column ended during the summer of 2015. And no, I am not bitter about it. The timing was right.
And so here we are.
By the standards of some of the larger and more popular (and way better, I might add) blogs, my near half-million page views aren’t special. But for a guy who really just started this as an extension of his own journey through the hobby that’s pretty remarkable. And I thank you all for contributing to the success I have enjoyed thus far by your continued reading and viewing of content on this blog.
Ben Aguirre, aka. Cardboard Icons.