The Art of the Deal: Coupons for Cards

Last month when 2019 Topps Series One was released, some of the the blaster boxes offered exclusively through Target offered a stack of coupons as prominently advertised on the exterior packaging.

The coupons were for various items set to be released through the season. There were coupons for more Series One, coupons for Heritage and for Bowman, Opening Day and Gypsy Queen.

The coupons offered a dollar off here and there, which is a welcome sight in a collectibles market that rarely sees sale prices or deals offered through big box retailers.

And the coupons are a great value if you need the products being offered, or if you were going to buy them anyway.

But they can create a situation where you end up buying more product that you really need or want — which is how coupons work in the first place.

Here’s where I screwed up: I had the coupons sitting in my car last week when I ran into Heritage at retail. I bought the Heritage I desired and forgot I even had the coupons. And then I discovered the coupons again this week and there was this feeling in me that I needed to use the coupons or it felt like a missed opportunity.

The logic, of course, is somewhat flawed because I no longer “needed” Heritage or Series One packs since I am close to completing both sets.

I tweeted a picture of the coupons yesterday to merely point out that I was having the urge to go hunt down more Heritage, but as some relies suggested, you’re not really saving money if you wind up spending more than you planned to in the first place.

This is not to say I won’t use the coupons, or buy more packs, but it’s important for me to state the reality sometimes and get it in print (or on the web) to help me curb some behaviors.

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