One day we’re all going to laugh at what has transpired over the last week — Us card collectors venturing past checkout lanes, where the cards are usually sold, and speed walking to the clothing department to hunt our wears.

I laughed last week when I saw people on Twitter filling shopping cards with new packages of Hanes underwear and shirts, most of which were solely purchased for the bonus item — a pack of five Fleer Michael Jordan cards with a 1 in a 100,000 chance at obtaining his autograph.

When I saw the cards were live and there was a frenzy, I immediately figured people would go into stores and find a way to rip the card packs off the packages or buy the item and then return the clothing without the cards. Sadly, I did not buy the notion that so many folks were actually going to donate any of the clothing to persons in need.

I digress, I managed to stay away from the stores this weekend, so I didn’t partake in the first rush that seemed to be taking place at the end of last week. But then Monday rolled around and there I was doing groceries at Target … and I decided “just to see” if any of the Jordan cards had made it to the store.

Sure enough there were a few mixed in among the standard Hanes merchandise. While I didn’t need any of the wears for myself — I did just buy new undergarments about a month ago — I was faced with a decision: Does my SON need any new underwear or shirts?

The answer, of course, was yes. On both. And truthfully, I would have just bought one package, but the wrapper said to buy a red pack and a blue pack to complete the set.

And the smirk on Mike’s face here says it all. Because little did I know that we’d need much more than just a red and a blue pack to complete this set …

I bought a pack of underwear and shirts for my son and then ripped the card packs open in the car. The very first card front I laid eye upon was this glorious screen grab from a commercial. The picture was apropos as it looks like Mike just got a whiff of some rancid milk — or in my case, a brilliant marketing scheme to sell more undergarments.

Because we all know that we needed cards of Michael Jordan palming a football helmet …

And palming a pumpkin …

And wearing a bright white Hanes t-shirt, probably tagless for comfort, under a black vest — all presented within a holofoil insert to make us feel like we got something special.

This whole Jordan-Hanes-Upper Deck campaign is magnificent. It got us talking about undergarments; it got us collectors who would rather spend money on cards than lunch to go buy clothes. It got us to again talk about a company without a basketball card license. And they seem to have done it without even showing the greatest basketball player in history doing anything basketball related. Hell, the closest I got in my packs was him carrying golf clubs.

Damn, I wanna be like Mike.

This entry was posted on March 12, 2019 at 8:36 am and is filed under Box / Pack Break with tags basketball, basketball cards, Fleer, Hanes, Hanes Underwear, marketing, Michael Jordan, Upper Deck. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.