Don’t Be Mad at the Project 2020 Middle Man for Plummeting Market, Long Wait Times

It seems there has been a lot of hatred over the last month and a half as it pertains to Project 2020, specifically in the area of returns and upset buyers who’ve yet to receive their items.

When the market got hot, lots of folks were buying multiples thinking they could either get their cards for free by selling the extras for a profit, or could straight up flip everything for a multiplier.

The result was larger print runs, slower delivery times direct from Topps and, as we see now, a soft market for certain Project 2020 cards. The cards were available direct from Topps for a 48-hour window, however some buyers decided to use resellers who offered the cards at a discounted level. These prices were usually a dollar or two cheaper than what you could get them for direct from Topps when buying multiple copies.

The deals worked out for collectors — ultimately they get, or will get, the cards they ordered for cheaper than it would have been direct. But for folks buying on the discount, hoping to also resell their cards for a profit of their own, that business model imploded as print runs grew and the bubble burst with the Keith Shore/Joshua Vides release day of Ken Griffey Jr and Nolan Ryan; those cards collectively sold about 150,000 units and forced Topps to change the stated delivery times.

And now almost two months after the sale dates of those cards, buyers who bought through middlemen/resellers are angry because they were out of their money immediately, they haven’t received any product and even when it arrives, they are taking big losses.

If you’re in this position and you’re blaming anyone other than the person looking back at you in the mirror, then you are wrong. You decided to buy at a discount and the only way that was possible was buying through a middleman, who is/was subjected to the same wait times direct from Topps, so you had to know that it would take even longer to get to you.

No one likes to lose money. I don’t enjoy it and I don’t wish it upon anyone else. But don’t take out your frustration on someone who was offering products to you at a rate cheaper than anyone else. You’re poor decisions and impatience are not vindicated by sending messages of hate, or wishing harm or death upon people.

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