Three years ago there was a belief this industry was dying. Cards were not holding their value; ingenuity seemed to be fairly low, and if you spoke to non-collectors about our hobby there was some sort reaction akin to someone asking if you’d even had your first beer.
Alas here we are in 2020 — amid a pandemic, a time of social justice advances, and intense politics — and this card hobby grabs headlines and is hotter than ever.
If you’re like me then you’ve been around cards for a while, and even those of us who have lived through three decades of cards — and some of you much longer — you thought you had seen it all. But this current climate is proving us wrong.

Base cards are relevant again; early non-rookie releases of sure-fire hall of famers are commanding a premium, and parallels — not necessarily autographs — are what’s drawing folks to products. In short, history is repeating itself to an extent but I’m not sure any of us could have predicted anything to this level so quickly.
But when a hobby or market runs hot, demand for products are through the roof and with it go prices. And this is where things get super wonky for the die-hards because … suddenly nothing is easy to find, and most sealed products are carrying insane premiums.
Some have said — or at least thought — that they are priced out of the hobby. This would include me. And honestly, there has been a struggle about how I feel about this. In some ways I’m pissed. I mean how dare this rush of “new” type of consumer rush into this hobby and change the landscape for me and everyone else who has called this their own for years. But … BUT! … how can I/we really be mad when we have bitched and moaned for years about this industry dying; about the lack of respect; and it’s lack of … value.
If you’re in a place where you’re feeling priced out and pissed off, it might be best to pause and think about where YOU fit into this hobby. This, again, includes me.
I know that I cannot hang with the guys who buy into breaks seven days a week constantly gambling their money away until they hit big … and then sell the prized hit and repeat the pattern hoping lightening strikes twice.
I also know that I cannot justify spending $7.50 for a pack of flagship Topps baseball Series 2 — I saw that at an LCS this weekend — and maintain any sort of happiness.
I for damn sure won’t spend $80 to $120 on a blaster knowing that it cost $19.99 when it’s found in the wild. And yes, I know the blasters are impossible to find at times, which is why they command a premium, but I’m not your huckleberry at 4x or higher.
I could go on and on, but you get the point.
This is a time for us longtime collectors to realize how good we actually had it all of those years. The times when we were tasked with a milk run at 9 p.m. on a Tuesday night and wound up at Target buying the milk and a blaster or two. Those trips to the LCS when we walked in with $20 or $100 budget and walked out with a smile on our face and cards in our hands. The special feeling we had when you found out a distant relative, neighbor or co-worker collected cards and it felt like you were part of the same secret club.
Now is the time to look at your collection and appreciate what you already own. A time to remember why you got into this in the first place. Was it the actual cards? The thrill of the chase? The gambling element? Does the hobby give you a sense of inclusion? Are you carrying on a family tradition or looking to start a new one? The answer is personal for each of us.
I cannot control your feelings about the cards you possess, nor can I contain the emotions you may have for the ones you do not own. But I hope this time of change in our hobby — whether it be short term or not — isn’t pushing you out of the hobby. Because while packs are at a premium, singles are still as available as ever and you can still build a kick-ass collection without having to succumb to the notion that the only thing that matters is the shiniest card released this week of the hottest rookie.
Breaking Barriers: The vintage rookie cards that shaped the last 15 years of my collection
Posted in Cardboard Porn, Commentary with tags Babe Ruth, baseball, baseball cards, Cardboard Icons, Hank Aaron, Lou Gehrig, Mickey Mantle, rookie cards, Sandy Koufax, sports, Topps, vintage baseball cards, Willie Mays on August 17, 2020 by Cardboard IconsHave you ever believed that certain things were impossible and then suddenly you accomplished a feat once deemed so insurmountable that it allowed you to rethink everything you believed?
These barrier-breaking moments can have huge impacts in your personal life. And in the right context, these accomplishments in our hobby can lead to reaching amazing collecting goals.
I’m a first-generation baseball card collector who broke into cards at Age 7 because two brothers in my apartment building took me under their wing and led me directly across the street to the card shop where I learned about the pictures of players printed on cardboard.
I collected a bit in 1987 and really leaned into things in 1988, and then 1989 blew my mind with the introduction of Upper Deck and that famed Ken Griffey Jr. rookie card. I’ve been here ever since, save for a gap from the middle of 2003 and most of 2004, and this is where I pick up the story.
Upon my return in 2005, the hobby landscape had changed, and I had to adapt, so I really began looking at the things I enjoyed — rookie cards, which I had been collecting hard since 1997 — and seeing glaring holes from 1979 and earlier. This of course isn’t completely abnormal because vintage cards always seemed a bit out of reach for me as a kid, teenager and eventually as a young adult. The common theme for these ages is lack of resources.
By my mid 20s I had completed college and entered my first career. And one of the first goals I had during this “new era” of my collecting history was to obtain a rookie card of two players who cards seemed a bit undervalued by comparison to their peers.
I spent a few months going through the collection I had built to that point and sold off a bunch of inserts and the like. And in 2006, I acquired the two first big vintage rookies for my collection, the 1951 Bowman Willie Mays and the 1955 Topps Sandy Koufax.
In my mind, both cards were underrated. Mays and Mickey Mantle were two names often discussed together and both have their Bowman rookie cards in the same set. However, the prices for the two were vastly different, and the Mays felt like an incredible bargain so I chased one down. Sure it, was a low-grade copy, but it was real and it was mine. This is a mantra I still preach to this day when someone wants to knock the condition of anything I own.
And the Koufax? Well … c’mon, it’s a Koufax rookie. I’ve always been enamored with footage of the lefty and owning that card, which had a $1,200 book value (when that was important) for like a decade, seemed grossly underappreciated.
Sadly I do not remember which of the cards came first. Hell, they may have come in at about the same time, because I remembering making the purchases and having this moment of overwhelming joy: “You finally did it!”
I still own that same Mays rookie today, about 15 years later, but the original Koufax I owned has since gone into another collection as I upgraded to a better-looking card.
When those purchases were done, it tapped into the addictive personality that I have. They were a gateway drug for me as the euphoria I felt when I held those cards in my hand made me seek a new high. I set my eyes on more players whose rookie cards were in the same price range (about $250 market value based on condition) and came up with two legends: Hank Aaron and Jackie Robinson.
The first Hank Aaron rookie I owned was graded by some off-brand company and while it was clear the card was real, it was also obvious the right border was wavy as if it were cut with a pair of scissors. And the only Jackie Robinson rookie I could afford at the time was a 1948/49 Leaf card that had major damage and was ungraded. Both cards came into my collection and served as placeholders for about a year until I upgraded to the 1954 Topps and 1948 Bowman that currently live in the showcase across from my desk.
For about 18 months I felt like I had built a solid foundation of vintage rookie cards, so I started to look to the future and dabbled a bit in Chrome and signed prospect cards. (Insert major groan here.) My next major vintage rookie is really what got me thinking about this journey.
On Sunday night I tweeted a picture of my 1933 Goudey (high#) Lou Gehrig. Along with the photo I explained how that card made me believe anything was possible again. While the comment wasn’t wrong, it also wasn’t an entire thought as it neglected to mentioned all of the aforementioned, which is what lead to me writing this piece this morning.
I wasn’t feeling well on July 29, 2008, and decided to stay home from work. This was about four weeks after I started this blog and as such this is why I have this date documented. At some point that afternoon I sat in front of my computer looking at stuff on eBay and there was this auction for an SGC graded Gehrig. The card wasn’t as pretty as others available, but the price for the auction was trending low so I threw a nonsensical bid — $1 for every homer Reggie Jackson hit — and to my surprise I won. As you can see I’ve since had the card crossed over to a BGS/BVG slab for continuity in my collection. (Side note: I am a BGS/BVG fan and you can read about that here.)
To that point, the amount I spent on the Gehrig card was the most I had spent on any single card and that is why I see it as such a monumental acquisition for me. Buying this card raised the bar for me and led me to believe that if I really wanted to get to the next level — owning a famed Mickey Mantle Bowman rookie — it was possible.
I added several cards to my collection after the Gehrig, but I kept tabs on Mantle rookies all along. And in 2010, after liquidating a bunch of unwanted items in my collection, I used the money culled from that sale and acquired the Mantle 1951 Bowman rookie card that currently resides in my collection. Mint it is not. In fact it’s not even close. There’s some paper loss on one corner and the register is off … but as the saying goes: It is real and it is mine.
I won the Mantle rookie on Opening Day 2010 just as then-rookie sensation Jason Heyward hit a walk-off homerun. To date, the price I paid for that card is still the most I’ve paid for any single card. But that acquisition changed my mindset and furthered my goal of getting a rookie card (or tobacco era card) of every player member of the National Baseball Hall of Fame. And in 2012 I acquired a handful of them including my 1933 Goudey Babe Ruth, because you can’t own Gehrig and Mantle and not own a Ruth. And once the Ruth was in hand, it lead to me chasing Joe DiMaggio, who is embodied in my collection through a 1938 Goudey Heads-Up card.
Having this idea of Four Pillars or Mount Rushmore of a certain team led me to do the same with others, and I’ve continued ever since, although I also dabble in a bunch of other things as well.
Over the last half decade, life has thrown several curve balls at me. I’ve swung and missed at some, fouled a bunch off and even went with a few and knocked them into right-center field for a base hit. But at some point here in 2020 or the near future, I’m hoping to take one deep — I’m hoping to use my collecting cache and acquire what has to this point seemed impossible to own, a 1952 Topps Eddie Mathews rookie card.
The Mathews to me is almost like the final boss of a 1980s scrolling video game. The Mathews is the last big “modern” vintage HOF rookie card that I do not own. And while it may not be the last card I chase, it surely is the one that is in the crosshairs thanks to a long line of purchases that made the next one seem possible.
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