Archive for small business

I could never own a card shop

Posted in Commentary with tags , , , , , , on April 14, 2019 by Cardboard Icons

When I was a little kid, I had the luxury of living directly across the street from a card shop. I could peer out the window of my first-floor apartment and see the moment the shop owner flipped over the “We’re Open” sign. But who am I kidding? My friends and I –we all lived in the same building — often beat the owner there. We were often the first customers, and sometimes the last when we would return in the evening after a day of collecting bottles and cans for more cards.

I had dreams of owning a shop. In fact, I once created little business cards and slipped them under the door of my friend’s apartments. It was silly, but remember, I was 8 and fresh into this hobby. I held this dream through middle school as I had no obvious desire to do anything else.

As I grew older, this dream of course began to fade. And now as an adult — even with the ever-changing landscape of our hobby — I realize the dream was best left as it was — an imperfect heaven that appeased my immature brain.

I give a lot of credit to card shop owners who have had the ability to make a living to support themselves and/or their families in this niche hobby. It’s not like there is this endless pot of gold to which you can continue to return; there are no overtime opportunities to bridge the financial gap during tough times. Card shop owners cease to make money the moment they shut their doors at night, or on a random Tuesday or Thursday as some stores might do.

While the financials might not make sense in my head, the reason I couldn’t own a shop is because of my conscience.

Because when the mother and boy walk in seeking baseball cards, I’d almost rather give the kid some cards to get him started instead of trying a hard sale on some lower-end wax.

Because it would pain me to see a guy spend 90 minutes digging through the quarter boxes and not give him a heads up that someone else spent that same amount of time the day before pulling every card up with upside — the same purpose this newer customer were there.

And because I could not standby and watch a teenager spend his lunch money on packs from a box on the counter which you may already know is void of the single guarantee hit advertised on the box, knowledge you’ve acquired because one of your whale customers decided to open and buy pack by pack from that box until that hit was gone.

It seems to me that it takes a certain amount of selective memory, and a certain shrewdness to make ends meet. And I’m not piling on shop owners, because I understand how difficult these decisions could be at times. I’m merely saying that I know that with my personality it would make it difficult to be a shop owner … and that’s not even addressing how tough it might be to draw the line between collector and retailer.