For about 20 years, we’ve been talking about the rise and fall of the hobby since the days of the Junk Wax Era. We have shared and embraced story after story discussing the great times we had during the 1980s and 1990s as this hobby rose to stardom.
We discussed the simplicity as well as the ingenuity of the time. We discussed chasing rising stars who eventually flamed out on the big stage, or never even got there. We discussed a time when base cards and simple parallels or inserts carried massive premiums only to be forgotten as interests shifted to relics and autos.

Then of course we discussed how that all attention had waned, and how seemingly almost everything from our youth became worthless. Simplicity was for the most part thought of as over-produced rubbish that many discarded at thrift stores, or even burned in their backyard bonfires.
But due to various influences (both people and circumstances) here in 2020 we have arrived at the summit of the collecting world again. Business is booming — it actually has been fairly healthy for the better part of a half decade or longer — and now our hobby has national eyes on it again. The folks who collected in their youth are returning to recapture the feelings they left behind when they discovered other interests, or because life took them in a different direction. And then of course there are folks who see dollar signs and view cards as an area for investment.
Like many collectors, I cringe when I hear that folks are treating these cards as investments. I don’t have an economics background, but I know from experience that the investment piece of this hobby/business is real, but also is an area that is ripe with scams, con-artists and really is something built on the notion that others believe in the idea that “he’ll only get better” and plays on the character flaw of FOMO, the acronym for “fear of missing out.”
Where things have changed recently for me is a shift in mindset about these so-called newcomers. It’s still frustrating and mind-boggling at times to see the big numbers thrown around at cards we considered to be forgotten or relatively worthless, but I’ve been trying to be more accepting of these folks. In reality, this isn’t all that different that the boom that many of us 30- or 40-somethings had a part in when we joined this world of baseball cards. I mean it’s not like folks were always spending hundreds, thousands, or hundreds of thousands of dollars on cards, let alone a singular card.
Instead of pushing back against this new type of hobbyist, we should to some degree be embracing the voracity with which folks are enjoying ANY aspect of this hobby. I don’t chase prospects anymore and can’t see the allure to spending hundreds of dollars on unproven players, but others do. And it is because of their dedication to breaking that stuff that small businesses (online breakers and even some brick and mortar stores) are enjoying success; it is also why other cards filter to different types of collectors at prices that don’t always make sense. Their “loss” is other persons “gain.”
At some point we can expect there will be some sort of regression, and with it a lot of finger pointing and laughing because that’s just how some folks are, but for now we should understand that this hobby/business/market is no longer just about the old school curmudgeons who love splitting hairs about hobby definitions and can’t see past the idea that folks with different mind sets might also enjoy cards, even if their type of enjoyment or their reasons for being involved is not the same as our personal reasons.
There isn’t just one way to sort a stack of cards; to organize your collection; or to protect your cardboard assets. Then it is wrong for us to assume there is only one way to participate in this world of sports cards.
Priced out and pissed off? Perhaps its time to pause and appreciate what we’ve had all along.
Posted in Commentary with tags baseball, baseball cards, hobbies, rookie cards, sports, sports cards, Topps, trading cards on August 10, 2020 by Cardboard IconsThree years ago there was a belief this industry was dying. Cards were not holding their value; ingenuity seemed to be fairly low, and if you spoke to non-collectors about our hobby there was some sort reaction akin to someone asking if you’d even had your first beer.
Alas here we are in 2020 — amid a pandemic, a time of social justice advances, and intense politics — and this card hobby grabs headlines and is hotter than ever.
If you’re like me then you’ve been around cards for a while, and even those of us who have lived through three decades of cards — and some of you much longer — you thought you had seen it all. But this current climate is proving us wrong.
Base cards are relevant again; early non-rookie releases of sure-fire hall of famers are commanding a premium, and parallels — not necessarily autographs — are what’s drawing folks to products. In short, history is repeating itself to an extent but I’m not sure any of us could have predicted anything to this level so quickly.
But when a hobby or market runs hot, demand for products are through the roof and with it go prices. And this is where things get super wonky for the die-hards because … suddenly nothing is easy to find, and most sealed products are carrying insane premiums.
Some have said — or at least thought — that they are priced out of the hobby. This would include me. And honestly, there has been a struggle about how I feel about this. In some ways I’m pissed. I mean how dare this rush of “new” type of consumer rush into this hobby and change the landscape for me and everyone else who has called this their own for years. But … BUT! … how can I/we really be mad when we have bitched and moaned for years about this industry dying; about the lack of respect; and it’s lack of … value.
If you’re in a place where you’re feeling priced out and pissed off, it might be best to pause and think about where YOU fit into this hobby. This, again, includes me.
I know that I cannot hang with the guys who buy into breaks seven days a week constantly gambling their money away until they hit big … and then sell the prized hit and repeat the pattern hoping lightening strikes twice.
I also know that I cannot justify spending $7.50 for a pack of flagship Topps baseball Series 2 — I saw that at an LCS this weekend — and maintain any sort of happiness.
I for damn sure won’t spend $80 to $120 on a blaster knowing that it cost $19.99 when it’s found in the wild. And yes, I know the blasters are impossible to find at times, which is why they command a premium, but I’m not your huckleberry at 4x or higher.
I could go on and on, but you get the point.
This is a time for us longtime collectors to realize how good we actually had it all of those years. The times when we were tasked with a milk run at 9 p.m. on a Tuesday night and wound up at Target buying the milk and a blaster or two. Those trips to the LCS when we walked in with $20 or $100 budget and walked out with a smile on our face and cards in our hands. The special feeling we had when you found out a distant relative, neighbor or co-worker collected cards and it felt like you were part of the same secret club.
Now is the time to look at your collection and appreciate what you already own. A time to remember why you got into this in the first place. Was it the actual cards? The thrill of the chase? The gambling element? Does the hobby give you a sense of inclusion? Are you carrying on a family tradition or looking to start a new one? The answer is personal for each of us.
I cannot control your feelings about the cards you possess, nor can I contain the emotions you may have for the ones you do not own. But I hope this time of change in our hobby — whether it be short term or not — isn’t pushing you out of the hobby. Because while packs are at a premium, singles are still as available as ever and you can still build a kick-ass collection without having to succumb to the notion that the only thing that matters is the shiniest card released this week of the hottest rookie.
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